On behalf of the Roberts Group Board, we are pleased to announce the promotion of Craig Holden to the position of Director of Polyroof.
In his new role, Craig will assume full leadership responsibility for the Polyroof business unit. This includes not only the commercial performance, but full accountability for overall spend and financial outcomes. His scope will now encompass sales performance, overhead management, profit delivery, ROI, and marketing strategy, ensuring an integrated and strategic approach to driving growth.
Part of the Roberts Group family of brands, Polyroof has long been at the fore of liquid-applied roofing excellence and continues to grow from strength to strength across the specification and contractor routes to market. Having already brought with him many years of experience working within the construction industry, Craig’s promotion marks an important step towards Polyroof’s long-term growth strategy; to lead the way for the liquid roofing industry.
Craig will continue to work closely with other stakeholders within Polyroof’s leadership structure to bring key deliverables over the line, with a view to maintaining a strong growth trajectory. This will be underpinned by the core values at the heart of Polyroof’s over 40-year existence; instilling faith in our customers, contractors, and partners; bringing new and emerging technologies to the market; and upholding the company’s position as a leading manufacturer of cold-applied liquid roofing solutions.
Speaking of his new strategic position, Craig adds: “Stepping into the director role at Polyroof is an important moment for me. I’m grateful for the trust the Roberts family have placed in me to help lead the company into its next chapter. Polyroof has a long history, a strong reputation, and a network of contractors and partners who expect clarity, consistency, and high standards. I intend to uphold that.
“My focus is simple: keep the business moving in the right direction, strengthen the support we give our contractors and specifiers, and make sure Polyroof remains a dependable partner in a changing market. If anyone needs guidance, decisions, or direction, I’ll be the point of contact. I’m looking forward to what we can achieve together.”
Please join us in congratulating Craig on his well-deserved promotion. Everyone here at Polyroof is looking forward to his continued contribution and leadership as he takes on this expanded responsibility.
Polyroof is a leading UK manufacturer of cold-applied liquid roofing systems, delivering innovative waterproofing solutions for refurbishment and new-build projects. With over 40 years of industry expertise, Polyroof is committed to technological advancement, sustainability, and long-lasting roof performance. Underneath the Roberts Group umbrella, Polyroof benefits from the Group’s shared values, combined technical expertise, and long-term investment strategy, supporting its mission to lead the way in the liquid roofing industry.
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